We take a rundown on the enigmatic visionaries behind your favorite luxury brands, from Chanel's timeless elegance to Balenciaga's avant-garde virtuoso

by Mika Reyes
Photos courtesy of Versace
Feb 8, 2024

In the ever-evolving world of haute couture, the names synonymous with luxury fashion are not merely individuals; they are visionaries, architects of style, and custodians of legacies. Under the hands of these creative directors, luxury fashion transcends garments. Couture becomes a canvas where art, innovation, and heritage converge. As they continue to shape the landscape of high fashion, we eagerly anticipate the next chapter in their captivating narratives, each runway a masterpiece of their artistic brilliance.

In this article, we unveil the creative minds steering the sartorial ships of your beloved luxury brands, transforming each runway into an immersive tapestry of innovation, heritage, and sheer elegance.

Virginie Viard
Chanel

Elegance, innovation, and an unwavering commitment to the legacy of Coco Chanel define Virginie Viard's tenure as the Creative Director of Chanel since 2019. An unassuming force behind the scenes for decades, Viard seamlessly transitioned into the limelight after the passing of Karl Lagerfeld. With roots dating back to 1987, Viard's journey as Lagerfeld's right-hand woman is a testament to her deep understanding of the brand's DNA.

Maria Grazia Chiuri
Dior

In 2016, Maria Grazia Chiuri made history as the first female Creative Director at Dior. A veteran with experiences at Fendi and Valentino, Chiuri seamlessly blends her Italian flair with the French savoir-faire. As the artistic director of women's haute couture, ready-to-wear, and accessories at Dior, Chiuri not only designs fashion but orchestrates a harmonious collaboration with female artists, breathing life into the maison's iconic collections.

Pierpaolo Piccioli
Valentino

Pierpaolo Piccioli, the sole Creative Director of Valentino since 2016, has ushered in a new era for the Italian brand. His tenure, initially in tandem with Maria Grazia Chiuri, marked a transformative phase for Valentino. Piccioli's distinct aesthetic and commitment to evolution have solidified Valentino's standing as a force to be reckoned with in the world of luxury fashion.

Sabato De Sarno
Gucci

Since 2023, Sabato De Sarno has been the creative force behind Gucci, bringing a focus on impeccable tailoring and 60s-inspired designs. With a penchant for polished wool and an eye for emphasizing legginess, De Sarno is sculpting a new narrative for Gucci, seamlessly blending tradition with a modern edge.

Nicolas Ghesquière
Louis Vuitton

As the women's creative director of Louis Vuitton since 2013, Nicolas Ghesquière has been the maestro behind the brand's visionary collections. With a rich history at Balenciaga, Ghesquière transformed the once-ailing house into a pinnacle of forward-thinking luxury. His intricate vision, sculptural tailoring, and a profound understanding of fashion have made Louis Vuitton a sought-after ticket at Paris Fashion Week.

Pharrell Williams
Louis Vuitton Men's

Pharrell Williams, the polymathic artist, has been instrumental in shaping the aesthetic at Louis Vuitton Men's since his association. As a record producer, rapper, and fashion influencer, Williams brings a unique perspective to luxury menswear, infusing it with a cool and contemporary vibe.

Demna Gvasalia
Balenciaga

Known for his avant-garde design elements and streetwear sensibility, Demna Gvasalia has been the creative director of Balenciaga, creating bold, statement-making pieces that redefine the boundaries of high fashion.

Miuccia Prada and Raf Simons
Prada

The partnership between Miuccia Prada and Raf Simons, initiated in April 2020, marks a revolutionary chapter for Prada. With equal responsibilities for creative input, the duo's collaboration is a testament to mutual respect and a shared vision. Their combined influence has ushered in a new dialogue, making them two of the most important and influential designers of our time.

Donatella Versace
Versace

Donatella Versace, the powerhouse behind the iconic Versace brand, continues to redefine luxury with her distinctive style. A maestro in her own right, Donatella's contributions to the world of fashion are a testament to her enduring legacy.