Love Zone at Rustan’s
Step on the breaks and feel the Valentine vibe at Rustan’s.
Words Rica Mae Labbao
Photos courtesy of Rustan’s
February 13, 2026
January is out, February is in!
It’s the season of hearts where love is truly in the air. As love sparkles, Rustan’s is also in for the Valentine’s set-up, creating a vivid romantic vibe for Valentine’s Day with a classic 1950s Hollywood drive-in aesthetic.
DRIVE INTO LOVE delivers the picturesque vibe in the store with dreamy lighting, timeless love tunes, and vintage posters designed for the intimate beauty of being in love.
Chilewich Moiré Placemats
Apart from the eye-catching backdrop, Rustan’s also carefully curated the store so it matches the ongoing atmosphere of romance. From fashion, beauty, home, and children’s items, Rustan’s didn’t leave a speck of space for love to go unnoticed. Gift-giving goes well with all kinds of love, shaping a gentle structure of romantic thoughtfulness.
Inside the women’s wing, elegance takes form in meticulous and timeless design. The Adolfo Dominguez Organic Cotton Tailored Vest with Tab speaks sophistication with gentle feminine and a polished aura.
For a perfect romantic date accessory, the Aquazzura Chain of Love Sandal 105 adds a layer of impeccable charisma with confidence. The DeMellier Midi Miami Shoulder Bag completes the OOTD with its versatile feature as a perfect bag for every kind of vibe.
The men’s section boasts thoughtful craftsmanship, texture, and effortless refinement. With the Pedro del Hierro Soft Corduroy Shirt in Tan, the outfit embraces both shades of chill and formality, making it a great fit for casual and formal events. Elevate this look using the Elagatto Alchor Platinum Navy Gold with its delicate appeal.
Gifts for home and beauty also serve a role to set the perfect vibe for a date night. The Murad Rapid Dark Spot Correcting Serum sets out the perfect skincare for a flawless make-up routine, especially suited for those who want spot-on products that work. Meanwhile, Malin + Goetz Candles seals the romantic aura of a date night, elevating daily spaces into an intimate spot for Valentine’s Day.
Llandro Love III Sculpture
Relating to spaces, Rustan’s also highlights its home selections like the Llandro Love III Sculpture and the Chilewich Moiré Placemats that give home spaces a renewed shade of affection, elegance, and comfort for the family.
At Rustan’s, the kids symbolizes the gentle, pure, and playful kind of love. This heart season, the Cuddle+Kind Olivia the Honey Bear and the Chako Lab Bo Bo Thermos are the thoughtful choices of a gift for them. It promotes joy with a purpose, celebrating the young delightfulness of a kid and the memories built along it.
Rustan’s prepared more surprises to complement the gifting experience for this season, including the triple FSP Points on any regular-priced purchase from February 13 to 15, and up to 20% off participating brands from February 1 to 14 across all Rustan's stores and online.
February 7 to 15, Beauty Addict and FSP Members are up for a Venchi Murine Mini Blend Napolitans Gift Box on a minimum single-receipt beauty purchase of PHP 15,000, available in-store and online.
Dear Valentine offers customers a special experience to seal their love story with a handwritten note and complimentary wax sealing service from 2:00 to 6:00 PM in Rustan's Makati, Gateway, and Cebu on February 7 and Rustan's Shangri-La and Alabang on February 8.
Love doesn’t stop and so Rustan’s surprises. Outside love month, consumers can enjoy Rustan's Gifts via Giftaway on straight and PayEasy 0% installment transactions during the spend and registration period from December 1, 2025 to February 28, 2026, with redemption available until April 30, 2026 at select locations nationwide.
Over its context of a romantic Valentine’s campaign, DRIVE INTO LOVE sets out a deeper meaning. It is a gentle chance to show appreciation, seize the moment, and celebrate love in all its forms.
