Pharrell Williams Designs His Very Own Evian Line

Pharrell Williams reimagines hydration as a luxury statement with evian, blending wellness and the timeless allure of the Fountain of Youth in an exclusive glass-bottled collaboration

Words Mika Reyes
Photos courtesy of Evian
May 13, 2025

Pharrell Williams has never been one to follow trends—he sets them. From music to fashion, his influence reverberates across industries, reshaping the way we think about creativity, individuality, and self-care. Now, the Grammy-winning artist and cultural visionary is lending his touch to something refreshingly different: bottled water. In collaboration with evian and his skincare brand Humanrace, Williams introduces a limited-edition collection that’s as much a statement piece as it is a sip of hydration.

At first glance, the sleek blue and green glass bottles command attention—minimalist yet impactful, a seamless blend of function and artistry. But their message runs deeper. Inscribed with “This is the Fountain of Youth”, they embody a philosophy Williams and evian share: that true wellness starts with the basics.

In a world that often complicates self-care with elaborate routines and expensive treatments, Williams reminds us that hydration is fundamental. “These bottles represent more than just water—they’re a reminder that self-care can be joyful,” he shares. "The ‘Fountain of Youth’ phrase is designed to spark conversation at the dinner table, reminding us that the simplest habits—like drinking water—are essential to well-being.”

This collaboration builds on evian’s 15-year legacy of teaming up with luxury designers and innovators, but it's the first time both still and sparkling variations have been released in glass. The premium packaging elevates these bottles beyond the functional, positioning them as coveted items for tablescapes and intimate gatherings.

Beyond aesthetics, the campaign embraces themes of inclusivity and youthfulness, brought to life through the lens of photographer Laura Jane Coulson and set to the uplifting sounds of Williams’ track Joy. The partnership extends Williams’ long-standing commitment to wellness, a vision echoed in Humanrace’s approach to skincare and self-care. “evian’s source in Evian Les Bains is often considered a real-life Fountain of Youth,” says Dawid Borowiec, Global Director at evian. “With Humanrace, we want to inspire people to prioritize their well-being in a way that feels accessible and joyful.”

Slated for release in February 2025, the evian x Humanrace by Pharrell Williams bottles will be available at select retailers and Evian Official Stores on Lazada and Shopee. Whether displayed as design-forward décor or seamlessly integrated into your daily ritual, these bottles bring a little Pharrell magic to the art of hydration—because wellness should always be stylish.