KARIMADON at 45: A Legacy of Timeless Elegance and Empowerment

From prom nights to power dressing, KARIMADON’s 45-year legacy proves that Filipino fashion isn’t just about following trends.

Words Mika Reyes
Photos courtesy of Pablo Prints MNL
June 17, 2025

For 45 years, KARIMADON has been more than a fashion label—it has been a silent witness to the rites of passage in a woman’s life. From prom nights to power dressing, from summer frocks to formal elegance, the homegrown Filipino brand has consistently threaded its way through the changing tides of style, proving its staying power in an industry defined by reinvention.

Founded in 1980 by Richard and Josie Go, KARIMADON began as a humble store in Virra Mall, Greenhills. Today, it stands as an enduring name in Philippine fashion, steeped in heritage yet ever attuned to modern sensibilities. The brand’s identity—rooted in family and built on a foundation of impeccable craftsmanship—has grown alongside the women who have worn its creations, each piece bearing witness to ambition, celebration, and quiet confidence.

This year, KARIMADON marks its milestone anniversary with the unveiling of Casa KARIMADON, a whimsical and immersive fashion experience that honors its past while embracing the future. At the heart of this event lies the official introduction of KARIMADON Custom Atelier, a bespoke service designed for women who seek one-of-a-kind elegance.

But the festivities do not end there. As a testament to its dedication to Filipino artistry, KARIMADON also brings back New Weave by KARIMADON, its celebrated collaboration with Malingkat Weaves. With craftsmanship at its core, the collection melds intricate Filipino weaving techniques with KARIMADON’s signature silhouettes, redefining tradition with a modern edge.

Among the standout pieces are the “Bituin”, a reversible Filipiniana bolero, and “Gabriela”, an asymmetrical terno gown—a daring nod to the heritage of Filipina strength. There’s also “Leona”, a striking top and pants ensemble with Abra Binakol detailing, proving that classic motifs can embrace contemporary energy.

This latest collection, much like KARIMADON itself, is designed for the woman who moves through the world with grace, confidence, and an appreciation for her roots. As KARIMADON looks toward the next 45 years, its legacy remains clear: a brand that understands the evolving identity of the Filipina, honoring both where she has been and where she is going.