Jeff Ong Shows Us Where to Get Your Next Button-Down
Want to upgrade your button-down game? Take style cues from Jeff Ong, one of the Philippines’ top fashion influencers, as we round up four local brands that bring a fresh twist to this classic staple
Words by Gabriel Padilla
Photos courtesy of Jeff Ong
March 24, 2025
Jeffrey Lawrence Ong, known as @JeffOng on Instagram, is one of the country’s leading male fashion and lifestyle influencers. With his signature streetwear-meets-classic aesthetic, he effortlessly mixes brands, colors, and even bold hair transformations to express his evolving style. Whether he’s layering statement pieces or keeping it cool in a simple button-down, Jeff knows how to elevate classic staples with the right brand and styling.
One piece he consistently incorporates into his looks? The timeless button-down. Versatile and stylish, it’s a go-to for any occasion. If you're looking to refresh your wardrobe this season, here are four local brands to check out—straight from Jeff Ong’s feed.
Made Friday Clothing
A homegrown Filipino brand that champions individualism, expression, and culture, Made Friday is all about creating everyday pieces that help you stand out. Their yellow retro button-down is a true statement piece—perfect for adding a bold touch to your wardrobe.
Jeff effortlessly styles the “Friday Burger” button-down in Lemon Yellow with white pants, keeping it fresh and clean. To embrace a full retro vibe, opt for black straight-leg trousers for a sleek contrast. For a summer-ready twist, pair it with colorful beach shorts for a striking color-block moment.
AB Clothing and Lifestyle
"True elegance lies in simplicity." This philosophy defines AB Clothing and Lifestyle, a brand where minimalism, design, and style come together effortlessly. Inspired by serene calmness and understated sophistication, AB Clothing focuses on finding the perfect balance in fashion. Beyond just apparel, the brand embodies a way of life—celebrating the power of simplicity in every piece.
Jeff wears the Oversized Boxy Knitted Button-Down from the Love of Vintage collection—perfect for those chilly summer nights with its custom-knitted fabric.
GONE
With the tagline “Minimalist Dream”, GONE is a Manila-based contemporary clothing label that redefines timeless wardrobe staples with modern fits, premium fabrics, and thoughtful details. Specializing in classic, high-quality essentials, GONE creates pieces designed for everyday wear—items you'll reach for time and time again.
As trends come and go, GONE stays true to the enduring appeal of minimalist silhouettes, making it the perfect label for those seeking effortlessly stylish and timeless button-downs.
Jeff is seen wearing “Harvey” in Ivory, a breezy light linen button-down perfect for date nights, dinners, or even elevating a laid-back look.
ShoP&Paul
Since 2017, ShoP&Paul has been driven by the philosophy of making people “Look Good and Feel Good.” Sitting at the crossroads of city and island style, the brand effortlessly blends laid-back tropical aesthetics with everyday wear.
From Cuban button-downs to bucket hats and more, ShoP&Paul has become a go-to for beach lovers. Their lightweight, airy fabrics and tropical-inspired designs capture that just-off-the-beach look and feel—making their button-downs a must-have for anyone chasing endless summer vibes.
Wearing the Box Crop Cuban - CB Bleu, Jeff styles it in a more casual, everyday look rather than a beach-ready fit—proving just how versatile ShoP&Paul pieces can be, whether you're strolling through the city or lounging by the shore.
Ready to Elevate Your Button-Down Collection?
With Jeff Ong’s effortlessly stylish picks, these local brands prove that the classic button-down is anything but basic. Whether you’re going for bold statements, vintage charm, minimalist sophistication, or laid-back tropical vibes, there’s a perfect piece waiting for you.
Which one’s your favorite? Let us know!
