It‘s Time to Fantasize: Escada Introduces New Campaign Collection

Jordan, a country of contrasts, beckons one to daydream and reawakens your sense of summer. It’s simply an ideal setting to showcase the new ESCADA collections. The lush waterscape and the distinctiveness of the Dead Sea and the desert Wadi Rum provide the perfect backdrop for ESCADA.

Text and Image provided Escada
May 30, 2023

Who does not wish for endless summer days, pink sunsets, and that magical feel?

An enchanting setting displays the most beautiful of ESCADA’s latest apparel. Rooted in a confident and elegant vision of femininity, the brand is underscored by refined quality and workmanship. Over its 40-year history, its renowned love of bold colour, print, and detail has attracted a devoted global following, and now, these codes are given a distinctly contemporary twist. Fashion is the armour women wear to protect themselves from the realities of everyday life. Everyday exuberance is a disguise worn while women attempt to strike a balance between a desire for distinction and a desire for assimilation or belonging. 

Dressing up can make everyone happy and has a strong connection to illusion, belief, magic, imagination, and protection. Being yourself is the key to the ESCADA Spring/Summer 2023 collection. You decide who you are and what you want to express through your apparel and way of life.

To highlight these keywords, the core inspirations of the collection, the chosen campaign location relates flawlessly to the new collection. Jordan, with its mystical and surreal landscapes, empowers anyone to escape into imagination. 

The ESCADA Sport imagery is immersed in the incredible landscape formations of the Dead Sea. The world-famous salt reefs are surreal and breathtakingly beautiful, just like the ESCADA SPORT collection.

ESCADA’s main line is set in the endless expanse and beauty of Jordan‘s desert, Wadi Rum. Breathtaking rock formations and bold colors, which are also the ESCADA collection‘s trademark, provide an environment full of magic, imagination, and illusion. It skillfully transports you to a real and surreal land of dreams, inviting you to experience and discover the new collections in Jordan‘s breathtaking beauty.

In the Philippines, ESCADA and ESCADA SPORT is located at Ground Level, Greenbelt 5, Legazpi Village, Makati. For collection inquiries or orders, please contact 0917-8540192.