From Fitness to Fashion
Oysho opens its first store in the Philippines at SM Mall of Asia.
By Art+ Magazine Team
Photo courtesy of Oysho
September 26, 2025
Oysho, the activewear and lifestyle brand of the Inditex Group, announces the opening of its very first store in the Philippines. Located in Pasay City’s Mall of Asia, one of the largest shopping destinations in Asia, the store represents a significant milestone for the brand’s international expansion. Spanning a total area of 659 m², the store showcases Oysho’s latest collections in a dynamic and welcoming environment designed to elevate the customer experience.
A milestone for Oysho in Asia
As the first Oysho store in the Philippines, this opening reinforces the brand’s commitment to expanding its presence in key international markets. Mall of Asia’s strategic location and status as a landmark retail hub make it the perfect setting to introduce Oysho’s blend of fashion, sport, and lifestyle to Filipino customers.
(L-R) Erika Granados Rodriguez (Oysho International Visual Merchandiser Manager, Oysho Spain), Steven Tan (SM Supermalls President), Anton Huang (SSI Group, Inc. President and CEO), Christine Villongco (Inditex Franchise Philippines Country Manager), Cristian Garcia Blasco (Imagen | International Window Manager, Oysho Spain), and Mischelle Dumagat (Oysho Manila/PH Brand Manager)
Oysho is a sports and leisure fashion brand that combines comfort, style, and performance. With a strong focus on promoting an active lifestyle, Oysho offers versatile garments designed for everyday wear, making them perfect for both sports activities and leisure time. Whether it’s for high-intensity workouts, yoga sessions, or simply enjoying a casual and comfortable outfit, Oysho ensures that its collections meet the needs of modern, active women.
The brand’s design teams have undergone extensive training in specialized materials and technical finishes to create a diverse selection of sports apparel. This includes Oysho Studio, a line specifically designed for indoor sports such as fitness, yoga, pilates, barre, and running, as well as collections tailored for various outdoor activities—from skiing to paddle sports. Each piece is designed to provide maximum comfort and optimal performance during exercise, allowing users to move freely and confidently.
A new retail concept for the Philippines
The new store features a single-floor layout divided into distinctive zones to guide the customer journey:
Welcome Zone: Marked by a handcrafted ceramic block wall that highlights Oysho’s Athleisure collection.
Club Zone: Defined by natural oak wood finishes that bring warmth and character to the space.
Basics Zone: Equipped with self-supporting zipper rails for optimal product display.
Fitting Rooms: A spacious, calming area clad in oak wood panels to create a warm, serene atmosphere.
From the entrance, a Wow Zone introduces seasonal collections, complemented by a light box with brand imagery that sets the tone for the space. The store façade is clad in natural stone, enhancing the quality of the retail experience and highlighting the brand’s commitment to premium design. Inside, a custom linear lighting system provides a continuous plane of light that unifies the entire store, emphasizing architectural details and the product itself.
(L-R) Cristian Garcia Blasco (Imagen | International Window Manager, Oysho Spain), Anton Huang (SSI Group, Inc. President and CEO), Christine Villongco (Inditex Franchise Philippines Country Manager), and Erika Granados Rodriguez (Oysho International Visual Merchandiser Manager, Oysho Spain)
Today, Oysho has established itself as the perfect choice for those seeking a balance between comfort, versatility, and style. Beyond offering high-quality sportswear, the brand actively promotes a healthy and active lifestyle.
In the Philippines, Oysho is exclusively distributed by Stores Specialists, Inc., with its inaugural store now open at SM Mall of Asia. This marks the brand’s official entry into the country, with additional locations set to follow soon. For more information, visit ssilife.com.ph or follow @ssilifeph on Instagram.
