FIRE & FLAVOR: Discovery Primea and Canada Beef Serve Up an Inspired Culinary Collaboration at Flame
By Art+ Magazine Team
Photos courtesy of Discovery Primea
June 10, 2025
Discovery Primea, in partnership with Canada Beef, officially launched Fire & Flavor: A Culinary Collaboration — an exclusive culinary showcase celebrating the bold character and unmistakable quality of premium Canadian beef. Held at Flame, the hotel’s top-ranked dining destination, the mid-day event brought together Alberta, Canada agricultural representatives, members of the media, and key personalities from the culinary and hospitality industries.
The event kicked off a month-long feature at Flame: a special Fire & Flavor menu highlighting Canadian beef, available for the very limited time of June 7 to July 7 only.
“This collaboration comes to life through a menu that honors the richness, versatility, and signature flavor of Canadian beef — and gives it the spotlight it deserves,” said host Issa Litton in her opening remarks. “This isn’t just a launch — it’s a celebration of shared values, craft, and the joy of great food.”
Guests were welcomed by David Pardo Ayala, General Manager of Discovery Primea, who emphasized the natural fit between Canada Beef and Flame. “With the expertise of Chef Luis Chikiamko and the power of our Josper oven, we had everything we needed to bring out the best in Canada Beef,” he said. “We’re proud to be working together on this flavorful collaboration.”
Special guests included The Honourable RJ Sigurdson, Minister of Agriculture and Irrigation of Alberta, Canada, who spoke about Alberta’s leadership in sustainable beef production and the value of building lasting agricultural partnerships. Representing Canada Beef, Albert Eringfeld, Vice President of Export Market Development.
“We’re thrilled to kick off this exciting collaboration with Flame — an exceptional restaurant that mirrors our passion for quality and creativity,” said Albert. “It’s a proud moment as we continue to strengthen our presence in the Philippines and share unforgettable dining experiences built around premium Canadian beef.”
A multi-generational cattle producer representing Alberta’s ranching community, Brodie Haugan introduced a video presentation that offered a closer look at the care, passion, and precision that go into every cut of Canadian beef. He also spoke about the values that shape Canadian ranching — animal care, sustainable practices, and a deep-rooted commitment to excellence.
The room included familiar faces from the Embassy of Canada, such as Diedrah Kelly, Executive Director for the Indo-Pacific Agriculture & Agri-Food Office, Louise Pasadilla, Trade Commissioner; the Alberta delegation, Jason Hale, Deputy Minister of Agriculture and Irrigation, John McDonald, Managing Director, Indo-Pacific Region, and respected voices from the Philippine food and lifestyle press. Chef JP Anglo, a celebrated Filipino chef known for championing modern Filipino cuisine and highlighting regional flavors.
Attendees were treated to a preview of the Fire & Flavor menu, developed by Chef Luis Chikiamko and his culinary team at Discovery Primea to bring out the depth and character of Canadian beef using Flame’s signature approach to open-flame cooking.
As lunch was served, guests enjoyed dishes that reflected not just premium ingredients, but a shared philosophy: that good food is grounded in care, craft, and culture.
Fire & Flavor runs for a limited time only at Discovery Primea, reservations are encouraged. For reservations, call +63 2 7955 8888 or email primea.restaurants@discovery.com.ph
For more information on the hotel’s offers and updates, please visit www. discoveryprimea.com or follow Discovery Primea on Facebook and Instagram
