Fashion Forward in Davao
SM Supermalls opened its doors to hold the first regional leg of Filipino Fashion Fair at the Atrium of SM Lanang Premier in Davao City.
Text and images courtesy of Tedrick Yau
March 15, 2023
Filipino Fashion Fair 2023 at SM Lanang Premier Davao
Philippine Fashion Coalition aims to shape the Philippine fashion industry into a leading player in the international scene. The coalition unifies a group of creative visionaries representing the regions of Luzon, Visayas and Mindanao, with a goal to standardize and develop the industry. Together with SM Supermalls, the two joined forces to create a new marketplace that champions Filipino fashion designers in the Mindanao region, organized by private fashion trade organization fashX.
SM Supermalls opened its doors to hold the first regional leg of Filipino Fashion Fair at the Atrium of SM Lanang Premier in Davao City. The event aimed to celebrate Filipino design and make it accessible to the Mindanao shoppers. The participating brands and designers in Davao included: Edgar Buyan, ORIAS, Jor-el Espina, Viña Romero, Debbie Co, PQLA by Puey Quiñones, Beatriz, Costa del Sol, Studio Regina Aquino, WYC, Egay Ayag, Vestido, Poivre, and limited pieces from the Paris collections of the fashX collective of renowned local designers Rajo Laurel and Dennis Lustico.
Edgar Buyan, ORIAS, Jor-el Espina, Viña Romero, Debbie Co, Beatriz, Studio Regina Aquino, WYC, Egay Ayag, Vestido
This diverse pool of creatives highlighted their exclusive and unique works, from one-of pieces, ready-to-wear, to accessories. The event raised funds for the projects of the Philippine Fashion Coalition, as it continues its efforts to create a path and a future for its stakeholders. The activities also aimed to support artisans of an all-inclusive local fashion community in the areas of textiles, arts and craft, design, and creative services.
Booths of Jor-el Espina, Beatriz and Costa del Sol, FashX and Orias
For fashion fans who are curious to know more about the Filipino Fashion Fair 2023 Davao, updates were posted on the Instagram pages @officialfashx, @philippinefashioncoalition and @smlanangpremier.
