The opening of eight new properties, along with several elevated brand experiences and a strong focus on sustainability, ushers in a great 2023 for The Ascott Limited.

Photos provided by The Ascott Limited Philippines
April 12, 2023

Philip Barnes, Country General Manager of The Ascott Limited Philippines, expressed his enthusiasm, "Our expansion is fueled by our desire to deliver top-notch service to our guests while also advocating for the environment. We are excited to continue expanding across the Philippines and offering guests a range of world-class properties to choose from."

With a growing portfolio across the Philippines, the new addition to the operating roster of properties will allow guests to experience the country’s diverse landscape and vibrant culture while enjoying the brands’ signature hospitality. All over Metro Manila, new properties are expected to enhance the stay of the group’s clientele. The Suites at Torre Lorenzo Malate are supplemented with top-notch amenities ideal for a fast-paced lifestyle. Citadines Benavidez Makati is a new and vibrant serviced residence, designed for young business executives or couples on holiday exploring the city. Somerset Valero Makati is in a popular upscale neighborhood that’s known for its sense of community, as well as its well-maintained parks and green spaces. Citadines Roces Quezon City offers a wealth of interesting sights, thrilling activities, and mouthwatering cuisine.

Clockwise from left: Citadines Bacolod City; Citadines Benavidez Makati; Somerset Valero Makati; Citadines Roces Quezon City; lyf Cebu City; lyf Malate Manila.

Out of Manila, the group further improves the dining, entertainment, cultural, fitness and wellness stay through new establishments. Citadines Bacolod City is a serviced residence with 200 spacious apartments with modern amenities and furnishings, providing guests with a comfortable and stylish living space. Complementing these are versatile function halls and a ballroom that can fit a maximum of 800 attendees for corporate events, business meetings, and social gatherings. Somerset Gorordo Cebu is a serviced residence that boasts of 157 fully furnished apartments, ranging from studios to two-bedroom units, designed to cater to the needs of both short and long-term guests. With its strategic location and modern facilities, Somerset Gorordo Cebu promises a comfortable and convenient stay, complemented by its impeccable service and hospitality.

In addition, The Ascott Limited is excited to introduce its new brand lyf, which stands for live your freedom. The first concept to be launched is lyf Malate Manila. It is the ideal choice for millennial-minded travelers looking to explore the culturally and historically rich area. The 201 apartment co-living property is perfect for travelers looking for a place to socialize, work, and be creative during their stay. Next will be lyf Cebu City which features 233 well-designed apartments that cater to the needs of millennials and young professionals. With its modern facilities and vibrant social spaces, lyf Cebu City aims to foster a community-driven lifestyle that promotes social interaction, collaboration, and personal growth among its residents.

Furthermore, Ascott is committed to promoting sustainability and reducing its environmental impact. Ascott Makati, its flagship property located in the central business district, has been awarded the EDGE (Excellence in Design for Greater Efficiencies) certification, which recognizes buildings that incorporate environmentally friendly and energy-efficient mechanisms in its operations. The property’s design and construction were assessed using EDGE software, which evaluates the building’s energy and water usage, materials used, and waste management practices.

To further support its sustainability efforts, Ascott has introduced Ascott CARES, a sustainability framework that aligns its growth strategy with ESG considerations and GSTC Criteria. The framework is centered around five pillars that represent the acronym CARES – Community, Alliance, Respect, Environment, and Supply Chain. These pillars guide the company’s initiatives aimed at reducing its environmental impact and promoting sustainable practices across the organization.

Adding to the excitement, the group announced that the Oakwood brand will be returning to Manila as part of Ascott’s diverse portfolio of global brands. Ascott has started integrating the newly acquired Oakwood brand, which will focus on the rising demographic of business leisure guests through its brand pillars of comfort, craft of hospitality, and connections. The refreshed Oakwood brand will feature purpose-designed workspaces to support business needs, curated dining programs providing convenience for home-cooked meals within the apartment, signature community engagement initiatives, and programs to develop associates in the craft of hospitality.