ARAO is a Hong Kong-based fine jewelry brand with deep roots in the Philippines. Directly translated, the name is derived from the Filipino word, “sun.” Its founder, Mirabel Rosar, launched the brand in 2020 as an expression of her love for timeless fine jewelry, more specifically Philippine Golden South Sea Pearls

Photos courtesy of ARAO
May 2, 2023

Introducing ARAO's latest collection, the Eternal Summer - a celebration of timeless fine jewelry and the beauty of Philippine Golden South Sea Pearls. A Hong Kong-based brand deeply rooted in the tropical beauty of the Philippines, ARAO draws inspiration from the sun, as its name is directly translated from the Filipino word. Founder Mirabel Rosar launched the brand as an expression of her love for these precious gems that put the Philippines on the global map as the true pearls of the orient.

For this season, the company returns to its ethos of quiet luxury with the relaunch campaign of its classic pieces. The Eternal Summer edit features South Sea Pearl studs, necklaces, gender-neutral strands, and dangling earrings that celebrate 365 days of sunshine and living close to the ocean. These sophisticated pieces tug the mind to revisit sun-drenched moments where days are long, sunsets are golden, and nights are canopied under stars. The summer edit also honors the timeless beauty of Philippine South Sea Pearls that are responsibly sourced from a family-run pearl farm in Palawan.

The luscious line-up features several timeless classics, including the South Sea Pearl 14k gold easy-to-hook ANDREA Hook Earrings; the elegant dancing diamonds PHOEBE Dangling Earrings; the limited edition 18k gold leaf shaped QUINTU Sacred Leaves Necklace; the effervescent Keshi-pearled SINAG Strand Necklace; South Sea Baroque-pearled diamond SHIRLEY Pendant; the blue topaz gemstone filled AZULA Sky Blue Topaz Earrings and ELEANOR Earrings; the diamond-studded spider shaped ARACHNE Brooch, the classic MEG Stud Earrings; the limited edition Condor-shaped KUNTUR Necklace; the 18k yellow gold Quesha sun inspired INTI Earrings; and the unconventionally shaped rich LOUISE Pendant. 

ARAO has enjoyed successful creative collaborations with various Philippine renowned designers, prominent names such as Jo Ann Bitagcol and Joanique (by Malou Araneta), under the Alchemy by ARAO umbrella. And for this outing, they celebrate the brand's commitment to quiet luxury and the enduring beauty of Philippine South Sea Pearls. 

In the Philippines, ARAO is available at AC+632, Greenbelt Mall, Ayala Center Makati. 

In Hong Kong, ARAO is available at Novel Fineries, Peninsula Hong Kong, Salisbury Rd, Tsim Sha Tsui, Hong Kong.

ARAO is available online through www.thearaolife.com. For more updates, follow us on Instagram @thearaolife.