New release supports conservation efforts on its Philippine island home

April 20, 2023

Don Papa Rum, the leading premium single island rum, unveiled its latest limited edition ‘Secrets of Sugarlandia’ gift canister in the Philippines. The special release is designed to raise awareness and support key conservation efforts on the island of Negros Occidental, renowned locally as Sugarlandia.

Featuring eye-candy tropical visuals that capture the rich lushness of the island’s flora and fauna, the ‘Secrets of Sugarlandia’ canister showcases some of its critically endangered species, including the Bleeding Heart Dove, Visayan Warty Pig and Visayan Spotted Deer, Visayan Tarictic Hornbill, and Rufous-Headed Hornbill.

The rum company is proud to donate a percentage of the sales from this limited edition canister to support the crucial conservation work of key organizations on the island, including the Talarak Foundation and the Philippine Reef and Rainforest Conservation Foundation. These organizations focus on preserving and increasing the populations of these endangered and endemic species of Negros, as well as leading conservation and sustainability programs across the island and throughout the Philippines.

Inside the canister, consumers will find the renowned Don Papa Rum 7-year-old blend, known for its long, rich-textured finish and flavors of vanilla, honey, and fruit cake. To learn more about the conservation initiatives set up by Don Papa to protect the island and its creatures, consumers can simply scan the QR code on the canister.

Secrets of Sugarlandia’ is set to be available starting from April 2023 in select local retailers. In purchasing the unique and limited edition canister, consumers will not only experience the exquisite taste of Don Papa Rum but also contribute to a worthy cause that aligns with the brand's creative inspiration. 

About Talarak Foundation

Talarak Foundation Inc. works on the Philippine island of Negros to rescue, rehabilitate and protect threatened local species. Talarak focuses on species that are endemic to the Philippines and that are globally assessed as Endangered or Critically Endangered. https://www.talarak.org

Philippine Reef and Rainforest Conservation Foundation

Established in 1994 to ensure the long-term conservation of the marine and terrestrial environment in the Philippines through education and alleviating poverty.  

https://www.prrcf.org

About Don Papa

Available in over 30 countries worldwide, Don Papa Rum is the first premium single island rum from the Philippines, now ranked the third largest rum market in the world next to India and USA. 

Distilled and aged for over seven years in American oak barrels on the island of Negros Occidental (known locally as Sugarlandia), the pure, original Negros sugar cane is the foundation for Don Papa Rum’s long, rich-textured finish and flavours of vanilla, honey, and candied fruits. 

The namesake of Don Papa Rum is inspired by the unsung hero and mystic, Papa Isio, who was one of the leading figures of the late 19th century Philippine revolution. Initially a foreman at a sugar plantation, his leadership and courage played a critical part in liberating the island of Negros from Spanish rule. Don Papa is inspired by his legend and captures his spirit and sense of magic in every bottle. www.donpaparum.com