June 21, 2024

Swiss luxury brand Bally officially opened its new boutique in Rustan's Makati, marking a significant milestone in the brand's expansion in the Philippines.

This latest addition showcases the evolution of Bally’s visual identity, integrating Swiss design values that resonate with discerning individuals seeking quality and style. Situated in the prestigious shopping destination, the space embodies the contemporary fashion house’s refined aesthetic. The store entrance guides customers on a journey of subtle elegance, welcoming them with warm wood tones reminiscent of Swiss natural landscapes. The materials blend seamlessly, revealing a rich diversity of textures as visitors journey further into the space.

Signature elements, such as meticulously designed wooden boiserie, are integral to the store's identity. The exquisite marble contrasts strikingly with the wood, complemented by walls finished flawlessly in beige. The seating area, specially designed for comfort and sophistication, provides a space to admire and try on Bally’s iconic shoes. This area features a mix of plush seating, sophisticated velvet, and black metal, an expression of style and luxury. In line with its environmental commitment, the strong emphasis on natural woods pays tribute to the brand's identity while reflecting its dedication to sustainability.

Established in 1851 with a rich heritage in shoemaking, the design choices reflect Bally's commitment to quality and beauty. Consistent with its 170-year heritage, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. Starting from shoemakers to today’s renowned fashion house, it embodies a true artisanal savoir-faire. In a new era, Bally's identity remains rooted in these enduring values of quality and beauty. The progression of the house's design represents not just a novel idea but also an evolution in design—a conscious effort to align with the present, learn from the past, and welcome the future.

This new boutique allows Bally to showcase its new store concept under Simone Bellotti’s creative direction, embracing both heritage and contemporary aesthetics. It offers a full range of Bally’s ready-to-wear, shoes, bags, and accessories for both men and women.

In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.