What better way to kickstart your skincare journey than by testing out these tried-and-true K-beauty products? Browse through these K-pop idols' top picks to achieve that undeniable glow

Words Mika Geronimo
Featured photo courtesy of Dr.Jart+
February 21, 2024

It's no secret that the Hallyu wave has brought both K-pop and K-drama frenzy to our shores. As more Korean makeup and skincare brands open up shop in the country, it's K-beauty that has recently piqued the interest of both amateurs and enthusiasts alike.

Now you may be wondering, what is it about K-beauty that allows it to stand out from other global brands in the industry? The proof simply lies in the visuals of Korean celebrities, who remain eye-catching even long after the cameras turn off.

From popularizing glass skin to clean looks, K-beauty has established itself thanks to its preventive yet gentle approach to skincare. Korean brands have seemingly mastered the art of subtlety, instilling the idea that "natural beauty" is truly what can set someone apart.

Whether you're a skincare novice looking to build a solid routine or a beauty junkie scouring for something new and exciting, we've rounded up five idol-approved products worth checking out.

Mamonde Pore Shrinker Bakuchiol Pad
as seen on aespa’s Winter

While toner pads have been taking the K-beauty scene by storm, aespa’s Winter has a newbie but a goodie to vouch for. The Mamonde ambassador swears by her Pore Shrinker Bakuchiol Pads – a dual-purpose product that can be used to moisturize, then stretched out as a pad to soak up excessive sebum and reduce the appearance of unwanted texture. Bakuchiol is also an ingredient with similar benefits as retinol, but minus the purging. What’s not to love?

Sulwhasoo First Care Activating Serum VI
as seen on BLACKPINK’s Rosé

BLACKPINK star Rosé stands by heritage-centered brand Sulwhasoo for her youthful appearance. Inspired by the traditions of Korean herbal medicine, Sulwhasoo’s First Care Activating Serum VI guarantees replenished and radiant skin with its hero ingredient: ginseng. The serum has since evolved for the sixth time since 1997, retaining its beloved formula while improving its set of anti-aging properties.

innisfree Collagen Green Tea Ceramide Bounce Cream
as seen on IVE’s Wonyoung

Who could forget “Plump, glowing, hydration, boost”? IVE’s Wonyoung has gone viral for raving about innisfree’s wide range of serums, but we think their Collagen Green Tea Ceramide Bounce Cream deserves equal recognition. As its ingredients suggest, this moisturizer is formulated with ingredients that develop elastic and bouncy skin, all while working to repair your skin barrier over time. With its thicker formula, the product is highly recommended for those with dry skin.

Dr.Jart+ Cicapair™ Tiger Grass Colour Correcting Treatment
as seen on ENHYPEN’s NI-KI

This cult-favorite has successfully made its way to everyone and their mom’s TikTok algorithms – and Dr.Jart+ has since recruited K-pop boy group ENHYPEN onboard. The brand’s iconic cream-to-matte Colour Correcting Treatment neutralizes redness and evens one’s skin tone. Dr.Jart+ has since expanded its Cicapair™ Tiger Grass line with its newest Camo Drops, a lightweight and dewy alternative with an extra helping of SPF 35.

Banila Co Clean it Zero 3-in-1 Cleansing Balm
as seen on SEVENTEEN’s Jeonghan

Finally, seal the deal with SEVENTEEN Jeonghan’s makeup remover of choice: the Banila Co Clean it Zero 3-in-1 Cleansing Balm. This double-cleansing holy grail comes in six different variants fit for any skin goal: namely nourishing, purifying, clarifying, revitalizing, brightening, and their trusted “original” formula. The hypoallergenic cleanser is a balm to the touch, which transforms into a non-stripping oil when applied, melting all kinds of residue and stubborn gunk with ease.