Don Papa Rum taps acclaimed mixologist and bar owner Ben Rojo to develop new cocktails for Don Papa Rum Seasons of Sugarlandia global cocktail campaign, An Endless Sugarlandia Summer. The NYC-based bar owner is the brand’s ambassador in the United States.
From last spring’s campaign shot in Beverly Hills with Steve Tirona behind the lens featuring 4 drinks by LA-based Tomas De los Reyes, the premium single island rum from the Philippines moves the fête to America’s tropics, the Magic City — Miami.
Photos were shot by ace photographer Joe Toto, while master bartender Ben Rojo unveiled the new cocktails inspired by tropical paradise. Reminiscent of the pleasantly warm climate of Sugarlandia, the island home of Don Papa, the set evokes a timeless place where nature is still the dominant life force and where summer seems to have no end as the sun always shines even after the rain.
Don Papa inspires with magical, gleaming scenes of bejeweled mask adorned friends exploring the tropical grounds of The Standard Hotel in Miami, set against the city’s sparkling skyline. Located on Belle Isle, steps away from the pulsing South Beach, The Standard, Miami Beach is its own private paradise located amidst peaceful tropical gardens and the Biscayne Bay. This is the type of place where friends reunite and dance from dusk to dawn; where cocktails are sipped, bathed in the mesmerizing rays of neons and whirling lights. Where legendary nights and memories are made, before the quiet of a morning’s golden glow.
Where four new gem-toned Don Papa cocktails are sipped: Manila Vice – a frozen ode to the iconic show and a fruitful, Thai basil-imbued concoction; Golden Hour – a sorbet sweet smooth drink inspired by Don Papa’s collaboration with boozy ice-cream maker Aubi & Ramsa; Hearts on Fire – a smokey cocktail as fiery as it is volcanic; and Neon Night – a blue toned elixir to capture the words of writer Anca Bautista in her poem An Endless Sugarlandia Summer:
The Endless Sugarlandia Summer series of pictures, shot by acclaimed NYC based photographer Joe Toto, are unveiled on Don Papa’s Facebook and Instagram this July.
Photos and press release courtesy of Don Papa Rum. Additional report and editing by Franchesca Lesaca.