MANILA, PHILIPPINES, December 2021 – First introduced to the Philippines in 2019, Beyond The Vines is a contemporary Singaporean brand founded on the belief that good design should be accessible to all. Having cemented its position at the forefront of womenswear, Beyond The Vines has now rebranded and transitioned into a design studio.
Two new Beyond The Vines stores in SM Mall of Asia and Power Plant Mall embrace minimalistic design sensibilities with a refined approach drawing from a philosophy inspired by duality – to create boldly, and to design simply.
In addition to expanding its ready-to-wear collection, the label is now artfully interpreting its creative vision onto everyday objects to complement the Beyond The Vines lifestyle. The brand is committed to working with this generation’s most courageous creatives and designers to create a diverse range of design-led products. With an emphasis on a seamless alignment between form and function, every piece of work designed at Beyond The Vines reflects the hallmarks of its definitive, effortless style, imbued with a sense of considered simplicity.
Anchored by a spirited hue of Engineer’s Blue, chosen to represent the utilitarian nature of the brand, the new Beyond The Vines puts forth a way of life that celebrates possibilities. All elements of the store are repurposed and elevated to reflect a new perspective on what was previously ‘invisible’.
The use of blue see-through polycarbonate structure is reminiscent of the iconic transparent products that marked the 80’s and 90’s and doubles up as a visual installation and a retail counter to spark a sense of curiosity and playful nostalgia.
The new Beyond The Vines stores are conceptualized as retail spaces that encourage self- discovery. With a floor area of 538.2 sq-ft, Beyond The Vines SM Mall of Asia features a Bag Bar where the brand’s cult-favorite Dumplings Bags hang proudly and are displayed intentionally for tactility and try-on. The 387.5 sq-ft concept store at the Power Plant Mall showcases the brand’s repertoire of signature ready-to-wear apparel. Wander further in both stores and explore a diverse new range of design-led products tailored to understated perfection.
The Dumpling Bag
The signature Dumpling Bags, first introduced in 2019 and recently refreshed with a new look in November 2021, is available in various colors and in four sizes: Micro, XS, M, and XL to meet every need. Made with lightweight water-resistant nylon, it features short handles, an adjustable crossbody strap for multi-way wear, and a large front flap pocket created for the bag to fold into itself. It also comes with a D-ring on the front for keys and/or masks.
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