By Tedrick Yau.
Every layer of a pearl tells a narrative in accord with the past, the present, and the future — intricate depictions of how man and Mother Nature exist in symbiotic harmony.
Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous cultured South Sea pearls and exquisite fine jewellery. Established in 1979 by Jacques Branellec and Manuel Cojuangco, Jewelmer has grown globally to represent a world of rarity and enduring elegance.
In their latest endeavour to highlight the importance of nature to every individual young or old, Jewelmer unveiled the “Pearl of the Orient” exhibit in partnership with The Mind Museum. This educational exhibit is the first of its kind, exploring the story of our lands and seas through the journey of the national gem, the South Sea Pearl — a living treasure infused with Filipino culture and creativity.
Diving deep into Palawan’s waters and extending beyond its shores, the exhibit illustrates the resilience and dedication required to produce a golden South Sea pearl — 377 steps over a span of five years — offering younger generations a glimpse of its inspiring process and golden creation.
The unveiling of the exhibit was an intimate launch that gave guests the chance to view unique discoveries — an exquisite map of the Philippines rendered in mother-of-pearl, dioramas showing the cultivation of pearls, and exhibition-wide video footage of Philippine marine ecosystems. These interactive galleries are immersive platforms where one is encouraged to learn, reflect, and contemplate how we must respect nature and her brilliant treasures.
Additionally, guests viewed an exclusive screening of Jewelmer’s newest film, “A Golden Reflection” — a feature that shines a spotlight on how environmental changes impact our planet. The renowned STEPS Dance Studio also gave a special performance, where graceful dancers presented an exquisite number inspired by the pearl’s enduring elegance.
Through the Pearl of the Orient exhibit, Jewelmer showcases the importance of the conservation and the preservation of our environment. It is the maison’s hope that the exhibit is an eye-opening experience that encourages the youth and the next generations to take action, as they hold the key to our sustainable future.